Collaborate. Create. Communicate.

About Lucy-Claire Saunders
Throughout my career, I have cultivated relationships with national and regional
reporters, influencers, and community/non-profit leaders across multiple industries. This ability to build and maintain strategic partnerships has been instrumental in maximizing the impact of communications and awareness campaigns, driving positive outcomes for leading corporate and non-profit individuals and organizations alike.
You can learn more about my experience on LinkedIn.
Just as the late, great Brazilian soccer player Pelé understood that passing the ball from defense to offense requires players to communicate effectively, I believe collaboration is key to putting points on the board.
As a former reporter and throughout my 15-year career, I have cultivated relationships with national and regional reporters, influencers, policymakers, and community leaders to execute seamless communications strategies.
I've worked with hundreds of clients, including WildAid, Lockheed Martin, Advanced Microgrid Solutions, impact investor Kat Taylor, Philip Morris International, The ReGenesis Institute, Allensworth Progressive Association, Utility Risk Management Corp., The California Association of Health Plans, The Marine Mammal Center, Ricochet Ridge Ranch, fintech associations, and international NGOs.

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JOHNN SMITH
Philosophy
The mission is straightforward - to 'put points on the board.'
Results-Oriented
Lead engaging communications strategies tailored for diverse audiences and distribution channels.
Content Efficacy
Build authentic relationships to cultivate brand credibility, reliability, and vision.
Authentic Relations
Committed to positive change. Leverage public relations to help actualize social impact goals.
Impact-Driven
Convey and convince. Articulate your brand’s essence with sincerity, accuracy, and brevity.
Masterful Writing
Just as the late, great Brazilian soccer player Pelé understood that passing the ball from defense to offense requires players to communicate effectively, I believe collaboration is key to putting points on the board.
As a former reporter and throughout my 15-year career, I have cultivated relationships with national and regional reporters, influencers, policymakers, and community leaders to execute communications strategies.

About Lucy-Claire Saunders
Media Relations and Digital Storytelling Expertise
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Plan and implement media strategies to achieve organizational goals.
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Cultivate relationships with reporters and influencers to earn print, web, broadcast, and podcast coverage.
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Write press releases, op-eds, talking points, FAQs, social media, and website content.
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Track relevant news cycles to generate new media opportunities.
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Plan and execute rapid response efforts.
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Integrate social media strategies to amplify media coverage.
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Disseminate key messages internally to stakeholders.
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Provide media training and serve as a spokesperson.
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Analyze media performance and provide recommendations.
The Office of Kat Taylor
WildAid
Portfolio
Media Relations and Digital Storytelling Expertise
-
-
Plan and implement media strategies to achieve organizational goals.
-
Cultivate relationships with reporters and influencers to earn print, web, broadcast, and podcast coverage.
-
Write press releases, op-eds, talking points, FAQs, social media, and website content.
-
Track relevant news cycles to generate new media opportunities.
-
Plan and execute rapid response efforts.
-
Integrate social media strategies to amplify media coverage.
-
Disseminate key messages internally to stakeholders.
-
Provide media training and serve as a spokesperson.
-
Analyze media performance and provide recommendations.
The Office of Kat Taylor
WildAid
Portfolio
The Marine Mammal Center